Web Design And Site Analytics

Web design and SEO share a very good affiliation. It’s SEO which effectively brings the web site into the 1st webpage of Google, and it is good quality design, and content that makes the site visitors keep on coming back to your web site.

In actual fact, your website analytics can advise you if the web design is welcoming. Take into account bounce rates. Google defines bounce rate as “the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Use this metric to measure visit quality – a high bounce rate generally indicates that site entrance pages aren’t relevant to your visitors.

The more compelling, and relevant to the search term your landing pages are, the more visitors will stay on your site and convert to regular readers. You can minimize bounce rates by tailoring landing pages to each keyword and ad that you run. Landing pages should provide the information and services that were promised in the ad copy.”

Web design will only take you so far

This tells you that with regards to web design, your website’s homepage needs to be appropriate and attractive and may definitely communicate to the site visitors what topic your site is relating to. Home web page can be worthy for SEO. Search engine spiders provide the heaviest importance relating to the content of the home page. So this is certainly where your most important key words needs to be found. Links to supplementary web pages onsite must also be present in the home webpage leading to related webpages.

Optimise each individual page / post / article to a specific “keyword”, each of which should be related to the main niche that your site is aimed at. For example, a site dealing with dog training may have articles about dog food, dog care, dog grooming, even articles about puppies, since they are young dogs. What you would not expect to find is articles about cats, or parrots, or fish keeping. Each individual article on the appropriate topic will add to your site’s “authority status” within the niche, as they are all directly related to the main site topic.

It’s not simply enough to have a “pretty looking” site, you need relevant content to keep your visitors coming back for more.

Nonetheless, single page visits don’t also necessarily suggest a bad thing for the internet site. Quite the opposite, it can signify your website is simply too good that site visitors get what they are trying to find in so short a time and exactly on the webpage where they landed once they entered a particular key word. To know whether or not your web design along with SEO is working or not, simply inspect your conversion rates.

A quality web design can make individuals love the site plus your products and services a lot to stay on your site for a longer period, and also to eventually discover the information that they are looking for, or to include the product to their shopping cart the moment they spot it.

Web design and SEO work hand in hand in getting you return for your internet marketing investment.